A 2D brief. Literally. 3D ideas. 2D deliverables. 3D ambitions. And the only thing that came between 2D and 3D was the budget. Let’s take a look at how we made it work.
All the information regarding the field (pun intended) of agriculture can give anyone a headache if the message isn’t delivered properly and in a clear, but fun way. And that’s exactly what we wanted to do: seed the right message and water it with lots of colours and 3D artwork. But enough with all the agricultural references, lettuce have a look at how we achieved the end result.