Agricover case study – money makes the deliverables go round

 

 

 

 

The problem.
 

 

Agricover provides lots of things to the Romanian agriculture: produces and distributes seeds, pesticides, fertilizers & co., leases fields, manages farms and so on. Basically, as they say, they provide integrated solutions for agriculture that meet the needs farmers all over the country have.

And at this point, a question arises from their point of view:

 

what should we do when our competitors promote themselves through well-made presentation videos where they talk about what they have to offer and the standards they provide?

The thing is that you can’t let your competition get ahead of you, because you risk to lose ground and the consequences may impact you business-wise.

 
 

 

 

 

 

 
 

Agricover had already been our client for a while at that point. They enjoyed what we could do in terms of animation, therefore they asked us to solve their problem.

Our solution? We chose to present the logistic process

Our role.

behind the way Agricover operates on a national scale, as well as the benefits their partners have. However, it wouldn’t be just a regular presentation video, but an animated one, mixed with footage from their logistic warehouse.

 
 

However, everytime there’s a new project, there are two questions that come to everyone’s mind: “What type of ideas fit the budget?” and “What type of ideas fit the deadline?”. And, if we only take the first one into account, what do you do when everything is 3D in your mind, but 2D in our client’s wallet? Let’s see, step-by-step, how the process went on while keeping this question in mind.

 
 

 

 

 

 

 
 

First things first: Inbox (1). A brief in the attachment. The details we noticed while having a first look at it: the target is represented by farmers who use modern technologies, a map of the main logistic points, what benefits are in for the farmers, as well as some mandatory key words.

The process.

Our thoughts went straight to a 3D animation with life action integration, but we had another brainstorming, other ideas, 2D ones this time. Inhale, exhale and keep in mind the limited budget. We put our ideas on paper in the form of a storyboard.

 
 

 

 For it, we thought of a nice, easy-to-understand script that contained all the details a farmer needed to know in case he wanted to find out more about his benefits of working with Agricover. Then, we sketched the main scenes that would perfectly fit the script and the voiceover.

 

Of course it can’t be all that simple, we had two or three feedbacks that required some changes, but, nevertheless, the end result of the storyboard matched our creative ideas, our client’s requests and our target’s needs.

 
 

Next step? Shooting day! We packed our drone, our cameras and ourselves and went straight to the Agricover warehouse. We shot during multiple days and we even directed some scenes: some people had to pick up pallets, while others had to move around at a specific time.

 

The production was as fun as it can get, but the post-production is where all the magic happens. Not enough grass in one corner of the video? Not enough trucks in the shot? No worries, nothing a little video editing and 3D can’t fix.

 
 

 

 

 
 

However, a little more 3D, spice and everything nice would have given a different feel to the video presentation. The process sounds simple: 3D animation and life action integration based on the initial storyboard. In reality, it involved more work than the 2D animations did, a higher level of complexity from a technical point of view and more challenges along the way, but the result was amazing to say the least.

 

Coming back to what we had to deliver, after all the animations had been done, the voiceover had been taken care of and everything had been put together (in other words: video_v22), we finally met all our client’s requests and delivered the project.

 
 

 

 

 
 

The results.

 

 
 

What do you do with a presentation video you’re happy about? You post it on your social media platforms to show it to the world! And the numbers speak for themselves: over 13k views, 200 reactions and 70 shares just on their Facebook post.

Moreover, the video would help them achieve an objective they have set for themselves: to strengthen their image as the perfect partner for any farmer.

Therefore, we can only wonder what would have been the results, both online and with direct

 

impact on the business, if there had been a larger budget for a video with 3D animations.

In conclusion, there are multiple ways to approach a presentation video. We chose two ways that best fit our technical skills: 2D and 3D animation, both of them with real life integration.

Each one of them fits a different budget for which you should expect different results from your target. Nevertheless, they both deliver the message in a clear, fun and visually attractive way.

 

 

 

Connect 44 case study – connecting a company to a brand



The Problem.

Connect 44 is the company that helps people connect as fast as possible, by supporting the operators and manufacturers in the managing and optimization processes for mobile networks.

However, the company operated quite some time without a well-established visual identity that can only be achieved through branding. Moreover, the moment you have everything figured out brand-related, you can also start the Marketing efforts and strategies.



Our solution.

For such a company to benefit from an increase of popularity in its field, especially as it operates internationally, it needs to go through a complete branding process. And we helped them do just that, having only their logo as a starting point. We took it from the brand book, to Marketing materials and even to conference room design. Let’s see how we helped them build their image.



The process.

We love branding projects, even though they can put us through a lot of emotions. From endless brainstorming sessions where our best and worst ideas are brought to life, to sketching on paper, crumpling it up and sketching again. From relaxing because “we still have time until the deadline”, to panic and nervous breakdowns caused by lack of time, ideas and/or deliverables that may have gone wrong.

However, what happens behind the scenes remain behind the scenes. What everyone can see is the final branding product: the overall look, feel and vibe of the brand, the tone of voice and the entire design process of the corporate visual identity.

Each created material had a clear objective to position the Connect 44 brand depending on its competition, but also in accordance with its target audience. Thus, no text, no line and no colour is randomly chosen, all of them and more have been put through our team’s experience filter and through the client’s desires and objectives filter.  

Therefore, we worked on what you can see from the outside, but also from the inside. Keeping this in mind, we also managed to come up with an interior branding, having iconic buildings from the main Romanian cities as inspiration.

The branding process can seem easy, but just because we love it and we are pretty good at it. However, in reality, it requires time, patience and vision, while the result has a huge impact on the communication and business objectives.



The Results.

The biggest result is that a company that has a global presence can now be considered a global brand thanks to the branding efforts that our team contributed to with knowledge and just the right skills.

Moreover, as we speak, Connect 44 uses the brand line established by us in all the countries where it is present.

To B2B or to B2C? That is the question.




Define.

Edenred needed to communicate both B2B and B2C about the facilities they have for businesses on their platform and about what their mobile app has to offer for anyone who has an Edenred card. Therefore, making two animated videos was the best option to make the big amount of information easy to go through.




Develop.

For each of the two videos, we first of all went through the information we needed to include, so that we could think about how to visually represent it and how to organize it. As visuals, we mostly used images from their online platform for the B2B animation and from the mobile app for the B2C one, which were shown on phone and tablet screens.

The information, on the other hand, has been refined and integrated in a clear and simple way, so that there are enough details given out, but not too much text that makes the viewer skip the video.




Deliver.

In the end, all the elements have been animated, rendered and sent for approval. Now, through these two short videos, both businesses and clients can find out about the benefits that Edenred provides on its platforms.

GG WP for a cool video game intro

 

 

 

 



Define.
 

 

A game development agency sent us some directions which we had to use for a short video test. More precisely, we already had the voiceover and the main character, but we had to think about a short script for what the character is going to do during those 4 seconds and how we could make him have a dramatic intro.

Therefore, we chose a dark street where the character, who was driving a car, pulled up on the side of the road.

 
 

 

 

 



Develop.
 

 

The video was based on 3D animation and composition. We chose a certain style, we set a certain mood for the scene and we worked on the graphics that would match the already existing voice over.

 

The entire process was painstaking, because everything had to look as close to reality as possible, the light had to be cast in a natural way and everything had to seem ripped out of a well-made video game you’d want to play yourself.

 

 
 
 
 

 

 

 



Deliver.
 

 

Therefore, we delivered a cool video game short intro with even cooler graphics and made by the coolest team.

 

 
 
 

One team, one mission, one video

 

 

 

 



Define.
 

 

The Human Resources team had one request only: a short clip that would focus on the following statement: “One team, one mission”. The reason? Employees need a bit of motivation from time to time, a reminder that they have a common goal and their own strengths make them stronger together.

 

Therefore, we thought about a concept that would both fit the statement and the industry it was meant for: a seed that grows into a beautiful tree with strong roots and clear directions in which the branches grow. Thus, we’re talking about a team with strong roots, clear goals and one mission: to grow as beautiful as ever.

pasare agricover

 

Storyboard-Agricover o echipa
 

 

 

 



Develop.
 
agricover-radacina
 
 

As we do for absolutely any video, we first and foremost took care of the storyboard. We patiently waited for the feedback, then, when everything was approved,

we started working on the illustrations. Then, they were brought to life through animation and, lastly, the voiceover was recorded and added to the mix.

 
 

 

 

 



Deliver.
 

 

It all resulted in a motivational video, that shows that the Agricover team is a strong one and can grow even stronger if driven by the right values.

 

 

Moreover, we succeeded to mix agriculture related visuals with the message the HR team wanted to send to all the company’s employees.

 

 

How to ACE a brochure




Define.
 

 

 

 
 

The request was as simple as it gets: a new identity requires a fresh look for the Marketing materials. Therefore, we were in charge with a brochure design. And because we were talking about a

 

company that manages architectural projects, it was clear as day that we thought about using architecture inspired visuals at least in one of the three proposals.

 

 

 
 
 
 

 

 

 
 



Develop.
ACE-PM-define
 

 

And guess which brochure design proposal won our client’s heart? The one with an architectural style, of course. Therefore, we received all the information we needed for the brochure, we fine-tuned in to the smallest

 

detail so that it accurately presented the spirit and the professionalism of the company and, then, we started to work on the design itself.

 
 

 




Deliver.

 

 
 

We wrapped the brochure up in a .pdf that we sent out to our client. After a couple of feedbacks, everything was nicely put together and ready to go.

 

 

All the roads lead to infographics

 
 

 

 

 

 



Define.

 

We got a brief from our friends from Agricover to find a way to present what they do in one single image. And this is the biggest challenge for any infographic: to find a way to display a large amount of information in a clear, logical and engaging way.

 

To do that, we thought about using the visual representation of the road from the logistic hub to the marketplaces with all the services and benefits they provide.

 

 

 

 

 



Develop.

 

We sketched everything at first, trying different styles and different layouts for the information and symbols.

We finally agreed upon illustrating the hubs, the farms,

the technology and the delivery process through some minimalistic illustrations, while only using the brand colors.

 

 
 
 

 

 

 



Deliver.

 

The entire process resulted in an easy-to-follow infographic, with well structured information and

clear illustrations, that closely follows the brandbook rules.

 

Presenting the Edenred Presentation

 

 

 

 



Define.
 

 

It’s all fun and games when a specific department in the company needs the presentation, but when the client had let us know this presentation would go directly to the company CEO, the entire amount of pressure instantly doubled… tripled, in fact!

We didn’t lose our ground and got creative. As any material needs a concept, a creative direction, we chose ours to be led by a friendly character who would go through the entire storyline and would help the Romanian GM present what Edenred Romania does and is going to do in the future.

 

define-edenred-presentation
 
 

 

 

 



Develop.
 

 

We designed 18 slides for the presentation which revolved around the journey of the little character. As the presentation was about Edenred Romania, we decided to call him hERRO. The storyline follows hERRO jumping from one island to another where he discovers all the different aspects for, but not limited to business development.

We created the layout of each slide in such a way that the needed text can be added without making the image look too crowded.

 

 

 

 

 



Deliver.
 

 

Being driven by creativity and open-mindedness, we’ve managed to create a meaningful storyline, spiced up with specific business details. The template is especially designed to be visually attractive, to point out the main discussion points and to keep the balance between professional/ business and fun/ creative.

 

The catalogue that doesn’t fence the creativity

 

 

 

 



Define.
 

 

The request was for us to make a catalogue that contained all the different types of gates, fences and accesories that our client, Davos, had to offer. The challenge, however, was to find a way to make them stand out and to make people want to read more about them.

Therefore, we thought about something we’re really good at: 3D modeling.

 

 
 

 

 

 



Develop.
 

 

While working on this catalogue, we made sure to use friendly fonts, just enough white space and, most importantly, the products we modeled.

The images needed to highlight function, to emphasize the advantages, to show the variety and their uniqueness, to make the potential customer see beyond the cold metallic luster and appreciate the aesthetics. In the end, the layout was designed, the text refined and the images put in their place.

 

 

 

 
 
 

 

 

 



Deliver.
 

 

Thus, we delivered a friendly catalogue in spite of a less friendly category of products. However, we succeeded to put them in another light and to shift from the functional nature of the products to the aesthetic one.

 

Turbomecanica exhibition stand, innit?

 

 

 

 



Design.
 

 

When thinking about an exhibition stand, you have to take into account the message you want to send out to the people that just walk by and about how you want it to speak for itself and for the company. Therefore, before starting to design it, we wanted to highlight the professional and engineering aspects of Turbomecanica, while also being visually engaging.

 

 
 

 

 

 

 

 



Develop.
 

As the design we wanted to create implied a lot of 3D elements, we started by modeling and rendering them. Then, we placed them on some layouts depending on how we wanted the exhibition stand to look like and how much we wanted to draw the attention to them. Thus, through discrete clues and games of symbols we introduced key elements related to the industrial design area, specific to the industry and product market of our client.

 
randare-3D-piese-turbomecanica transparent
 

 

 

 



Deliver.
Airbus turbomecanica
 

 

We, therefore, succeeded to turn a very limited amount of space into a miniature universe that faithfully reflected everything about the company, brand, products and services through a well thought and well made exhibition stand.