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The Logo – A must for every business

However, there are several secrets and pieces of advice that we recommend you take into consideration when you think about an original and never-seen-before logo, because this process can be a true challenge if you don’t have the proper knowledge in this field. Thus, you should do your research in order to take the best decision for your company or organization.

In this article you’ll find out everything you need to know about a logo – what it means, as an essential part in the development of any business!

Contents

  1. What is a logo?
  2. How should you create the logo of your company?

1. What is a logo?

The logo is a graphic element that defines and identifies, visually speaking, a company, an organization, a company, a brand etc. It can be a symbol, image, typo, abbreviation and any mix between them. No matter the size of the company, a logo is a must, as it becomes easily recognizable. Here are some of the reasons why you should have one:

  • It makes your brand easy to identify

The visual association between the logo and a company is important for your business. In case your clients can identify your business through its logo, then you hit the jackpot! Thus, you can earn your spot on the market with the help of this little graphic detail that goes a long way.

  • It can give out information about your industry

Depending on the aesthetic nature of your logo, it can say a lot about what you do. Apart from the typo, the logo can have an image, an illustration or a representation that can hold clues about the services you offer. In this case, a potential client can be interested in looking for additional information about your business, right after he/she comes across an original and suggestive logo.

  • Its design can draw clients in

The palette of colors, the font and the whole design are factors that can and will influence the process of attracting clients. It’s well known already that the visual impact can significantly change the way we see a product. Therefore, if the logo is interesting and customized in such a way that it turns heads, you earn a whole lot for the development of your company!

  • You can use it in any partnership

Usually, in the case of a partnership, there is an entire variety of marketing materials that have to be created – like banners, flyers, commercials etc. In most of the cases, there is a lot of information contained in these ads. For this reason, usually the logos are used to announce the partners of the event, because they require less space and can be easy to identify.

 2. How should you create the logo of your company?

When you want a perfect logo for your company, the best option is to talk to specialists. Generally speaking, an advertising agency that has experience in web design and brand identity is suitable for a task like this, as it can bring valuable insights and proposals to the table that will help you a lot. Plus, they have the resources to come up with the ideal logo for you and your business. Once you find the ideal team, all you have to do is let your imagination run wild and figure out how you’d like the end product to look like. Try to establish some of the main details:

  • The color
  • The font (if you choose a typo)
  • The Shape
  • The symbol or image

If you succeed to establish a main direction and an aesthetic zone you want to reach, the designers will know what ideas to bring to the table, according to what you desire. You can find inspiration in different projects made by the ones you want to work with. The imagination and creativity are limitless – try to visualize logos that seem attractive and special to you.

Therefore, the logo is a very important element for all the companies or brands. It’s essential to have such a graphic element, both for your online platform, as well as for the offline ones. It helps you manage the image you create for your business and what it stands for. Don’t hesitate to come up with bold and innovative ideas!

Photo source: pixabay.com

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Know-how

6 Benefits of Email Marketing

 

This can easily pass as one of the reasons Email Marketing has one of the highest scores in terms of ROI. And not just that, but there are also 6 more benefits:

 
 

Low costs

Especially in the case of start-ups, every single penny counts. However, so does advertising. In this case, some newsletters would satisfy both needs. The most important thing is that, unlike those costly tactics, this one has great results and an…

 
 

After weeks of research, of choosing the objectives, of building an email database, choosing the right subject, the title that would make the consumers read more and the relevant CTAs, it’s finally time to press “Send”. On the bright side, shortly after that you can already see the conversions taking place. And an identical scenario can lead to…


Instant impact
 
 

Increased sales

It’s no wonder that, for e-commerce sites, a visitor is 2 times more likely to buy something after reading a newsletter than those visitors coming from search engines, and 7 times more likely than those who have seen a social media post. In the end, if you personalize your messages, you send them out often enough to be remembered, but rarely enough to not be annoying, your campaign will definitely be successful. And, thus, your brand can also build…

 
 

The solution is simple: one-on-one connections with people (phone, email, face to face). Out of them, email is within hand’s reach for any marketer and the most efficient for any business. Moreover, you can make your customers feel special with vouchers, small gifts, free passes or birthday discounts. Or maybe even with the help of a nice message sent on an important day. Chances are you’ll turn your brand into one that’s…

Stronger customer relations
 
 

Top of mind

Music streaming services? Spotify. Chill? Netflix. Depending on what message you send to your customers, you can make them immediately think about your brand when it comes to the industry it is a part of. As you can easily reach them through Email Marketing, you only need some interesting content that they can enjoy and that can get stuck in their heads. However, be careful to make it…

 
 

Let’s imagine we’re talking about a fashion retail site. Maybe there is someone who loves newsletters about belts and earrings (they opened them and generated conversions), while their friend would “report” anything that has to do with skirts. Therefore, to make sure both of them will open and read your newsletter, you can personalize them and target the right content to the right people.

Targeted and persona-lized
 
 

In the end, as some would say: “You have to spend money to make money”. Although, not too much, because, as we’ve already established, it’s a cheap way of making your voice heard. On the other hand, it will make you forget about those reports with unsatisfactory conversion numbers.

 
 

And if these 6 benefits caught your attention, you can make the first step by sending us an email. 😉

 
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Know-how

FOMO much?

Moreover, if your FOMO happens to be mostly triggered by those #foodporn, #myDubai or #aboutlastnight Instagram posts, based on statistics, you must also be a Millennial.

FOMO is extremely important when it comes to marketing strategies. This phenomenon can make consumers fear not keeping up with the latest news, trends, offers and is especially present on the social media platforms. And, when you work in Digital MarCom, you must know how to use FOMO to your advantage.

Scarcity and urgency

When a brand you like announces they have already sold 99% of the tickets for their concert, you may feel the urgency to buy a ticket, too, as soon as possible. See? Scarcity creates urgency, because people fear not getting a limited-edition item or a “limited stock available” deal.

As we’ve already discussed in our previous article, user generated content (UGC) engages the community. FOMO can be, however, triggered outside that community, more specifically among those user’s followers. Do you remember the Ice Bucket Challenge and how everyone wanted to join it because they saw some celebrities or friends do it? In the end, we all trust more what we see our real or virtual friends do or think.

UGC campaigns

Engagement for social proof

As much as people dislike to acknowledge this, there are times when they are influenced by the herd mentality, and social proof is based exactly on this. Basically, if a lot of people positively review a product you haven’t tried yet, you want to try it too. Or, if a lot of people engage with a brand’s Facebook post, for example, you may want to do the same. Thus, engagement must be encouraged at all times.

We all want to feel like VIPs sometimes, and that’s exactly the feeling we get when we feel like we have exclusivity. You can induce this feeling by creating Facebook groups that customers can join and where they can benefit from certain advantages or rewards.

Exclusivity

Useful content

While keeping the above suggestions in mind, don’t forget to deliver content that users wouldn’t want to miss, something that makes your product or service relevant to their daily lives.

In conclusion, FOMO is triggered by someone else’s experience. Make sure you turn your product or service into an experience your customers wouldn’t want to miss. By doing so, your brand remains relevant in the digital world and gains awareness.