Nowadays, almost all online campaigns have a influencer marketing strategy involved. Hence, maintaining credibility and authenticity is vital to those influencers who want to keep their community around and to have campaigns with real results.

We check our inbox at least once a day: be it the first thing we do when we get to the office or the moment when we scroll through our latest emails while chilling on the sofa at night.

Do you see a friend’s Insta Story from a party and wish you were there? Do you feel the need to buy something, anything, on Black Friday? Yes and yes? Then you have experienced the FOMO (Fear of Missing Out) effect.